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Marketing & Advertising :: Black Hat Search Engine Optimization - What is Black Hat SEO?  <br><br>Throughout my career just as one SEO professional I have gone through many good and the bad largely as a result of changing behaviors of search engine algorithms. But despite stiff challenges, I had been able to rank my client websites high up on Google, the foremost search engines. This time, while using launch of Google Panda, then the master-stroke Google Penguin, the whole world of internet search engine optimization however went for a toss in addition to being for me personally, it took at least several days to comprehend and accept the most important setback that all my websites received in terms of all time row search page rankings.Thankfully, after carrying out sedate study and implementing the feasible solutions in my sites, I started noticing significant surge in their search engine rank that otherwise occurred to a all time low, just as the share market on a bad day. The positive outcomes inspired me to share the key aspects of my thorough research work with my readers and here I am with all the current tidbits regarding Google Panda and Google Penguin so that you can take advantage of.Google: Your Titanic ShipIf you're desirous of popularizing your business, search engines, preferably Google play an eminent role. However, Google is no magical wand that work well depending on your wish; perhaps it requires you to definitely make persistent endeavors to draw in quality backlinks or 'votes' so as to win high search engine result pages(SERPs) rankings. In simple language, you can consider Google google search because the Titanic ship that could assist you to sail across smoothly on the way towards gaining high ROI but concurrently, it might leave your small business sinking inside mid if the internet search engine tracks the inappropriate SEO techniques you've got adopted to fulfill your cause. Hence, it's good to follow the golden rule, 'The more you employ ethical white hat SEO techniques, better are the chances to win high rankings'.The Basic DifferenceLike ideal twins, both the algorithms designed to curb along the increase of fraudulent links on Google in their own respective manner. While Panda's versions emphasized on decreasing the ranks of substandard quality sites and bringing into limelight web sites that accompanied top quality content, Google Penguin aimed at clipping the wings of websites which are from the Google webmaster's guidelines by adopting certain unscrupulous black hat SEO techniques.Google Panda and PenguinIn the greed of attaining prominent rankings, webmasters or the SEO companies for him or her, almost got a habit to violate copyrighted material. They copied original content from other sites and blogs to their own sites. None from the online material, whether in text, image or video form was spared from use illegally. All these ways though being black hat SEO techniques helped the unscrupulous sites to gain prominent rankings whereas the original sites were built to bear heavy losses both with regards to rankings and business. Ever since 1998, Google maintained introducing varied algorithms to hold a check mark on these flawed activities but they ceased to make any major difference. It was only Feb, 2011 once the google search reduced heavily in the copyright infringers with Google Panda that impacted 11.8% search queries made on Google as was mentioned in a very Google's official blog post dated Feb25, 2011, published by Amit Singhal, a Google Fellow, and Matt Cutts, the Principal Engineer. It further said,"This update was designed to reduce rankings for low-quality sites-sites that are low-value add for users, copy content from other websites or sites which can be hardly very useful. At the same time, it'll provide better rankings for high-quality sites-sites with original content and information such as research, in-depth reports, thoughtful analysis and the like." (1st Image).Since then Google maintained introducing fresh Panda updates while using most discussed one being Panda 3.5 that was released on April 25th. The latest you to definitely break the ice is Panda 3.8, announced on June25, 2012. Aside these changing Panda algorithms, Google released another fresh algorithm with the name of 'Penguin' that geared towards curbing the websites leveraging illicit SEO techniques like cloaking, keyword stuffing, content duplicity plus more, while using intention to get topnotch search page rankings. I indicate you to definitely proceed through these updates and manage your websites accordingly if you to wish to get prominent Google ranking.Targeting Spam, Not Over OptimizationOne month prior to the announcement of Google Penguin in a very panel discussion at SXSW named Dear Google & Bing: Help Me Rank Better!, also attended by Danny Sullivan, Editor-In-Chief of Search Engine Land and Duane Forrester, Bing's Senior Product Marketing Manager, Matt Cutts brought up a search ranking penalty for "over SEO'ed" or "over-optimized" websites. He further said, "The new over optimization penalty will be introduced to the listings inside upcoming month or next few weeks. The purpose is always to 'level the playing field'. To give sites which have great content a much better shot at ranking above sites that have content that is not as great but do a better job with SEO".However on April24th, with all the launch of Penguin, Cutts clarified his statement by urging that it's indeed the same update that he discussed but doesn't reference the "over-optimization statement" that intended to target SEO. Danny Sullivan writes in their article about his conversation with Matt Cutts where the Distinguished Engineer at Google Inc said, "I think 'over-optimization' wasn't the most effective description, since it blurred the distinction between white hat SEO and webspam. This change is targeted at webspam, not SEO, and now we tried to produce that fact more clear in the short article".Link Issues That Affected Websites after Penguin UpdateI was almost torn apart using the sudden downfall of my websites' rankings, without getting any fault of mine. The same situation caused all kinds of other SEO professionals to panic across the world at the same time. Evidently, difficulty with links came out to get among the key reasons behind this sudden drop as I figured out within my researches. It would be worthwhile sharing those link-based factors with you so that you can may screw the things if the problems for your end are also somewhat similar.1. Lack of quality links from relevant sites: While attempting to understand the exact basis for slashed rankings of my websites, I came across various articles that indicated not enough incoming links from sites of similar niche as being a prominent cause of this flaw. Penguin values web sites that muster quality backlinks from domains belonging to exactly the same vertical as that of yours. If you desire to know of the diversity of your respective site's anchortext or even the updated information of your respective profile, then ahrefs and Open Site Explorer are two bankable tools normally made available.2. Lagging behind in natural links: This is just about the most common problems being encountered by web owners following the inception of Google Penguin; my case was no exception either. Varied factors contributed to this dilemma including:      Buying one way links with identical keywords: If you're purchasing links from your website with exactly same anchor texts then beware, because this practice violates Google's guidelines. The google search strictly opposes the usage of paid links while using sole motive to advertise rankings rather than proving valuable for its visitors.        Spamming in content: Are you using a gibberish user name that's at most a spam for Google? Do your comment signatures incorporate exact match anchor-text? If for almost any or these two questions you say Yes then keep in mind that, you have a large reason to worry. Google considers these methods as the most undesirable ones as his or her only intention is to rank the link unnaturally for some pin-pointed keywords.        Avoid links from forbidden sites: Care to never collect backlinks from websites that accompanies continuous pop-ups, harmful malware or spams. They are indeed a huge letdown for Search Page rankings. Thankfully, I always kept distance from these links and following the update, I have even be cautious and would suggest exactly the same for you at the same time.        Guest posts: Yet again anchortext is necessary and plays the spoilsport since most of sites that have been downgraded by Penguin had backlinks from websites that contained low-quality guest posts which in fact had not even attempt to do with the intended topic.  3. Extensive Use of Money Keyword:A money keyword is just the one that helps you generate profits through high SERPs and individuals often visit nearly every extent in utilizing these keywords in the greed to draw exceptional benefits. After the link between Google penguin depicted a slump in the SERPs for any most of sites, Microsite Masters conducted a survey that involved the comparison of links having "money" keywords as anchortext with those having words other than main keywords used as anchor text. The results were somewhat startling, as most in the affected websites was comprised of money keyword for keywords in over 60% of inbound links which gives way to negative SEO, a strictly prohibited by Google. The moral of the story is always to switch over to more meaning words for anchor-text that could assure respectable search volume in lieu of relying heavily on money keywords. The graphical representation below specifies this fact more clearly (image credit by MicrositeMasters): (2nd Image and 3rd Image)Link Building Tips after Panda/Recovering from PenguinAfter encountering so many link issues, it's but likely that you will get discouraged on the extent which you drop the idea of regaining the search page rankings. But this is often the point where you have to resurrect and encourage yourself to move with the topmost spot of Google SERPs. For sure, Link building is rarely the same post Google Penguin however you could prove your mettle and are available out victorious. Here are some influential tips which could enable you to inside your craved endeavor:      Try avoiding anchor links with exact match: This strategy would require nowhere in rankings, instead could tend Google to penalize you for having multiple links with exact match anchor-text. A better ploy would therefore be to concentrate on links with keywords emphasizing on the get you noticed want to market rather than on other links that contain non-branded keywords, more help on Impact of Anchor Text Diversity & Link Relevancy.        Be inconsistent in your building links efforts: Seems awkward but this tactic is much more planning to work within your favor. While you are doing link building which has a definite monthly budget, it really is better not to follow a definite pattern. Google is smart enough to discern the constant growth in your paid links on daily, weekly or monthly basis. Penguin update terms this way of link building as unnatural which is not in any respect great for your site's health on the search results. Hence, try to create things as inconsistent as you can.        Buy a number of paid links: If you are depending upon paid links for the website's promotion, make sure you have variety with your selection. I mean, it is good to get links from all of sorts of web sites whether small, big, with high PR or no PR at all, with nofollow links etc. Links from Twitter, Facebook will also be of high significance in this connection.        How about investing on entire site/blog: If right now you've only purchased links from websites or blogs then for a change, move a little further and buying a whole website or blog. This particular effort would help you save from getting in to the black set of Google and alongside, is more likely to fetch you extended benefits in comparison to the hyperlink purchase.        Be mindful of 404 reports and 302 redirects: Information about 404 reports and 302 redirects is actually comparatively attractive identifying your internal links, log files etc. Check if all of your links are connected for the active pages without going through 302 redirects.<br><br>Services offered through SEO<br><br>In the brutal competition for traffic and so business, some webmasters are willing (or tempted) to accomplish everything to see the website towards the top of search engine. Black hat SEO is often what many such owners who succumb on the drive for a quick buck find yourself falling into. But not black hat techniques have invariably been banned. Some with the methods started off as legitimate until unscrupulous SEO practitioners begun to manipulate them to gain undue advantage.
<br><br> For every black, there's always a white. The same is true for SEO services. White Hat SEO services, however, relies on some great benefits of putting in relevant and quality content in addition to effective marketing strategies to place sites together with google search rankings. SEO services companies that offer White Hat SEO will focus mostly on your web site contents. White Hat SEO providers can help you develop contents that may attract people, and not search engines into your web site. You should know that submissions are another thing in SEO building (if not the main). With good content, White Hat SEO services should be able to enable you to get more links business relevant websites. White Hat SEO is certainly regarded as being the better SEO tool. It will not put your internet site inside risk so you can get blacklisted and violate any search engine SEO guidelines. Most importantly, visitors who check your web site will in all probability be converted easily together with your great content.<br><br>Internet marketing is a fine art. You need someone creative enough to test something new but also smart enough to avoid a tactic that is certainly causing more harm than good. Again, in case you are investing heavily into SEO or any affiliate marketing strategy, you are entering a specialist marriage. Make sure you can trust your partner.<br><br>
<br><br>The strategy seen in a Black Hat SEO were actually once legit. But mindful about were some webmasters and Off-page optimization that went overboard, many people operating in the marketplace of seo tend not to consider utilising this anymore. 
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<br><br>    Keyword Stuffing<br><br>
<br><br>E-commerce can be a high dollar industry 'despite facing numerous economic downturns, it continues to be fastest growing segment with the U.S. retail market with 2010 sales totaling $166.5 billion. Nearly double growth rate to $254.7 billion is expected for 2013. 'This can be an impressive growth rate given e-commerce represents 4.28 percent with the total US retail sales'  (White & Ariguzo, 2011, p. 134).     Consumers increasingly turn to the world wide web to get information about companies, their leaders, to purchase products and services, among alternative activities.  Detailed information about various topics can be obtained from websites, social networks, pr announcements, emails, newsgroups, forums, and numerous other places.  Unfortunately, brand cleansing and black-hat techniques (solutions to enhance the ranking of an website) result in dubious information around the internet, due in part, to some nonexistent or poorly managed content review process.   Chen, XU and Whinston (2011) state that 'Wikipedia provides content that could be misleading and even incorrect; while Amazon.com buyer's feedback may be manipulated by sellers or book publishers to improve many, and Slashdot's commentators might post biased or useless comments, because some commentators could work for companies and provide purely promotional comments' (p. 238).<br><br>www.globoword.it/social/index.php